Stop Wasting 20-30% of Your Google Ads Budget on Irrelevant Searches
Find negative keywords that waste your Google Ads budget. Our negative keyword tool connects to your Google Ads account to analyze search terms and automatically generate a negative keyword list that improves your campaign performance.
More context. Better results. Zero wasted spend. One-click publishing.
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Why Context Matters
Most AI tools guess which keywords to block. We analyze your actual search terms, ad content, and landing pages together so the AI knows exactly what's relevant.
Everyone else
"Find negative keywords for my Google Ads campaigns..."
Generic blocklists that don't understand what your business actually sells
Growth Roadmaps
Relevance-scored recommendations that know exactly what your business sells and what to block
How It Works
From connecting your account to publishing your negative keyword list, here's how the negative keyword finder works step by step.
Select a Project
Choose a project that has Google Ads connected. The project determines which Google Ads account and campaigns are available for analysis.
Select Campaigns to Analyze
Choose one or more campaigns to analyze for irrelevant search terms. Search terms from all selected campaigns are processed together.
Configure Automation Settings
Set the run frequency (one-time, daily, weekly, bi-weekly, or monthly), search term filters, default match type, publish destination, and whether to auto-apply or require manual approval.
Set Up Alerts
Configure email notifications for when reports complete. Choose which team members receive alerts and set notification frequency.
AI Finds Negative Keywords
The negative keyword finder pulls search term data from your campaigns along with your ad content and landing page content. AI analyzes all three together to accurately score each term's relevance to your business. Irrelevant terms are added to your negative keyword list as candidates for review.
Review & Publish
Review AI recommendations, adjust match types, and uncheck any terms you want to keep. Publish approved negative keywords directly to your campaigns or ad groups with one click.
Example Report
Here's what the negative keyword list generator produces. Each search term is scored by irrelevance with a clear explanation of why it was flagged.
6 negative keywords found
| Search Term | Match Type | Irrelevance | Reason | ||
|---|---|---|---|---|---|
free download | Phrase | 0.95 | Freebie seeker - no purchase intent | ||
jobs hiring near me | Phrase | 0.92 | Job-related query | ||
competitor brand name | Exact | 0.88 | Competitor search | ||
diy tutorial how to | Phrase | 0.85 | DIY/self-service intent | ||
open source alternative | Phrase | 0.82 | Looking for free options | ||
salary range 2025 | Phrase | 0.78 | Employment-related query | ||
summer dresses sale | Broad | 0.45 | Potentially relevant - kept by user |
This is an example with sample data. Your actual report will reflect your Google Ads search terms.
Configurable Settings
Customize the negative keywords tool to match your workflow. Control how the finder analyzes search terms and generates your negative keyword list.
Choose how often the automation runs: one-time, daily, weekly, bi-weekly, or monthly. Weekly is recommended for most campaigns.
Set minimum impressions, maximum conversions, and maximum CTR thresholds to focus on the right search terms. Optionally limit the number of terms analyzed.
Set the default match type for negative keywords: phrase, exact, or broad. You can change individual match types before publishing.
Apply negative keywords at the ad group level for granular control, or at the campaign level for broader blocking.
When enabled, negative keywords are applied automatically without approval. When off, you review and approve suggestions before they're published. Manual review is recommended.
Optionally cap how many search terms are analyzed per run. This controls credit usage - each term costs 5 credits to analyze.
Get alerts when reports complete. Choose frequency (every run, weekly summary, or monthly summary) and add team members or external recipients.
Remove a search term from the negative keywords list and the AI learns from your feedback, avoiding similar recommendations in future reports.
Getting Started
From sign-up to your first negative keyword report in just a few steps.
Sign Up or Log In
Create a free account to get started.
Get Credits
Choose a subscription plan or pay as you go by purchasing credits from the Billing page. Credits are used each time you run a report—see the credit costs table below for details.
Connect Google Ads
Securely link your Google Ads account from the Integrations page. This lets us access your campaigns and search term data.
Create a Project
Create a project and select your Google Ads account. Your selection is saved so you can quickly generate reports without re-selecting each time.
Run Your First Report
Select campaigns to analyze, configure your automation settings, and let AI find the negative keywords that are wasting your budget.
Credit Costs
Credits are based on the number of search terms analyzed per run. Here's how costs break down.
How Credits Work
Pay As You Go
Purchase credits anytime at 500 credits per $1. No commitment, buy what you need with a $10 minimum.
Subscription Plans
Monthly or yearly plans include a larger credit allowance at better rates. View plans on the Pricing page.
| Component | Credits | Approx. Cost |
|---|---|---|
| Base Cost- per run | 300 | ~$0.60 |
| Search Term Analysis- per term | 5 | ~$0.01 |
| Example- 1,000 search terms | 5,300 | ~$10.60 |
Approximate costs based on pay-as-you-go rate of 500 credits per $1. Subscription plans offer better value. Use the terms limit setting to cap the number of search terms analyzed and control credit usage.
Why Use a Negative Keyword Tool?
- Negative keyword finder that stops wasted ad spend on irrelevant searches
- AI-powered analysis saves hours of manual work to find negative keywords
- Review and approve suggestions before publishing your negative keyword list
- One-click publishing to Google Ads campaigns or ad groups
- Negative keyword list generator with automated recurring reports
- AI learns from your feedback to improve future recommendations
- Configurable filters to focus on the most wasteful terms
Google Ads Integration
Connect your Google Ads account to automatically find negative keywords across your campaigns. The negative keywords finder pulls search term data, generates your list, and publishes directly to campaigns or ad groups. Supports Manager (MCC) accounts for agency and multi-account management.